At the Boise radio operations, we have a commitment in finding and keeping the best people available. They’ve assembled a staff of broadcasters who want to do great work and enjoy living in the mountain west.
The stations work in an open environment that encourages staff involvement in everything from promotional meetings to idea exchanges. Their goals are to understand the listeners’ and advertisers' needs and expectations, then strive to fulfill them. The hope is that employees contribute ideas to make the stations sound their best and to help advertisers develop the best available marketing opportunities.
This area of the country has wonderful outdoor activities that attract people with a deep appreciation for nature. Staff members at Vareity Rock 105.1, The X, K-Hits and the River are all encouraged to get involved with their neighbors in the community. No matter whether an employee works at station remotes or does volunteer work, he or she knows what’s important to the community and how listeners live their lives. It’s a staff that’s locally focused, knowledgeable and involved in Boise and the community they serve.
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