Las Vegas, Nev. — A locally produced lifestyle and infotainment show will debut on KTNV this month. The Morning Blend will be a live, daily program airing Monday through Friday. It will have a daytime talk show format and feature segments covering a variety of topics such as home, beauty, health, finances, community and entertainment.
“This show is primarily about connecting our audience with the community’s businesses and favorite lifestyle happenings across the valley,” said Jim Prather, executive vice president and general manager of KTNV-TV Las Vegas. “We want everyone involved—the studio guests, the hosts, the crew and especially the audience—to have fun with the show.”
The two hosts of the program, chosen from more than 300 applicants, are Dao Vu and Shawn Tempesta.
Tempesta is no stranger to Las Vegas media, having been on-air with CBS Radio’s Mix 94.1 a few years ago. Since leaving the valley, he has served as co-host of “The Rhode Show,” a lifestyle and entertainment morning show on the FOX affiliate in Providence, R.I.; he was recently nominated for a New England Emmy for his hosting work.
“Las Vegas is my second home! I am looking forward to waking up with the valley every morning on The Morning Blend,” he said. “I couldn’t be part of a show I wouldn’t personally watch, and this is going to be one of those fun and inviting shows you can’t help but love.”
Vu has worked as a national host for The Weather Channel and the syndicated program “The Daily Buzz.” She spent the last two years in Charlotte, N.C., at the FOX affiliate where she worked on their morning news program.
“I’ve been to Vegas many times and love it! I’ve also lost a lot of money at McCarran so I’m looking forward to trying to get it back on the Wheel of Fortune,” Vu joked. “I’m thrilled about the launch of The Morning Blend, a show that highlights the local scene, saving money, fashion and one of my favorite topics – food!”
Many of the segments featured on The Morning Blend each day will be sponsored by local advertisers. “The show will be a unique opportunity for advertisers to talk about their products and services,” Prather added. “These businesses and organizations are an important part of our community and we wanted to create a way for them to reach out to local viewers in segments longer than the traditional 15- and 30-second commercials.”
In addition to broadcasting the program, KTNV-TV will make segments from the show available online to create an entirely new opportunity for advertisers and consumers to connect.
The Morning Blend is scheduled to premiere at 9 a.m. on Tuesday, July 6 following ABC’s “Good Morning America.” It will originate from the KTNV-TV studios on Valley View Blvd.
KTNV is owned by Journal Broadcast Group.
About Journal Broadcast Group
Journal Broadcast Group owns and operates 33 radio stations and 13 television stations in 12 states and operates an additional television station under a local marketing agreement. Headquartered in Milwaukee, Wisconsin, it is the broadcast business of Journal Communications Inc., a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.
Forward-looking Statements
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