Palm Springs, Calif. — Get ready for a bigger, better Spanish-language network. Marking another milestone in the continued growth of its multi-platform distribution, the MEXICANAL® Network has charged into the Coachella Valley with a new digital distribution partnership with KMIR6 Channel 36.2.
MEXICANAL debuted in the Coachella Valley on February 15. The network can be seen on KMIR6’s digital channel, 36.2.
“Our new digital broadcast platform allows us to broadcast a secondary channel on our main KMIR6 antenna and we chose MEXICANAL for our new 36.2 channel,” explained Vice President and General Manager, Journal Broadcast Group – Palm Springs Operations Lyle Schulze. “Our growing Hispanic audience in the Coachella Valley provides an unprecedented opportunity for us to broadcast MEXICANAL’s award-winning programming daily to more than a million television households.”
Palm Springs boasts a growing Hispanic population. With the Coachella Valley launch, MEXICANAL adds more than 1.1 million additional Hispanic households to its audience.
“KMIR6 was the valley’s first TV station to go on the air 42 years ago,” Schulze added. “We’re proud to once again be the first in the valley, this time with exclusive news, entertainment and sports programming for Hispanics living in the United States from their homeland and hometowns.”
MEXICANAL was the first US offering to create an extensive content network of affiliate broadcasters and stations throughout Mexico. Today, its viewers benefit from a unique schedule of news, entertainment and sports programming from Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. These regions represent hometowns for the vast majority of U.S.-based Mexican immigrants.
MEXICANAL’s lineup includes such signature programs as MX•24 Noticias, its daily, half-hour original newscast featuring top regional, national and international news; and De Kiosko en Kiosko, which explores the culture, customs and traditions of Jalisco’s different municipalities, among others. The network produces a number of original programs, such as CUADRILATERO, a new boxing series that airs during the first week of each month; and La Ruta de Mexico, a series that explores Mexico’s traditions and the culturally interesting events that take place throughout the year in the different regions. MEXICANAL also celebrates El Grito de Independencia, one of the network’s annual specials exploring the traditions and celebrations surrounding Mexico’s independence.
Both KMIR6 and KPSE My13 are Journal Broadcast Group-owned stations in Palm Springs.
About MEXICANAL
The MEXICANAL Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network’s lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit www.mexicanal.com.
For multicasting rights to the MEXICANAL Network (www.mexicanal.com), contact Chuck Wing at chuck@mexicanal.com or (770) 396-7850. For network advertising sales, contact John Perez at jperez@castaliacom.com or (917) 554-1113.
About Journal Broadcast Group
Journal Broadcast Group owns and operates 33 radio stations and 13 television stations in 12 states and operates an additional television station under a local marketing agreement. Headquartered in Milwaukee, Wisconsin, it is the broadcast business of Journal Communications Inc., a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.